Corpus ID: 10767700

User Interface Design and the Halo Effect : Some Preliminary Evidence Completed Research Paper

@inproceedings{Soper2014UserID,
  title={User Interface Design and the Halo Effect : Some Preliminary Evidence Completed Research Paper},
  author={D. Soper},
  year={2014}
}

D. Soper

Published 2014

This paper draws on work from cognitive psychology and human-computer interaction to inquire into the extent to which assessments of web interface design are contaminated by the halo effect. The halo effect is a human cognitive bias in which a person’s overall affect toward an entity produces overtly positive or negative distortions in evaluations of the entity’s individual characteristics. These delusions and distortions in judgment can directly erode one’s capacity to make rational decisions… CONTINUE READING

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