User-Generated Ratings and the Evaluation of Credibility and Product Quality in Ecommerce Transactions

  title={User-Generated Ratings and the Evaluation of Credibility and Product Quality in Ecommerce Transactions},
  author={Andrew J. Flanagin and Miriam J. Metzger and Rebekah Pure and Alex Markov},
  journal={2011 44th Hawaii International Conference on System Sciences},
Although extremely popular, electronic commerce transactions often lack information that has traditionally served to ensure trust and credibility among exchange partners. The capacity of digital media to aggregate information and connect individuals to one another, however, offers new potential for determining information quality and credibility. To understand people''s perceptions of the credibility of commercial web site information and the factors they find important in their evaluative… CONTINUE READING

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