User Experience Design: A Strategy for Competitive Advantage

@inproceedings{Sward2007UserED,
  title={User Experience Design: A Strategy for Competitive Advantage},
  author={David Sward},
  booktitle={AMCIS},
  year={2007}
}
This paper urges the User Centered Design (UCD) community to broaden its perspective in order to deliver the user experiences demanded by consumers today. The challenge is for UCD to partner with other business disciples; pool organizational resources; and drive a user-centric approach throughout the organization, to the extent that it becomes embedded in the business strategy and develops the basis for everything the company does. This paper presents a set of interrelated strategies to assist… CONTINUE READING