User Acceptance of Information Technology: Toward a Unified View

@article{Venkatesh2003UserAO,
  title={User Acceptance of Information Technology: Toward a Unified View},
  author={V. Venkatesh and Michael G. Morris and G. Davis and Fred D. Davis},
  journal={Institutions \& Transition Economics: Microeconomic Issues eJournal},
  year={2003}
}
Information technology (IT) acceptance research has yielded many competing models, each with different sets of acceptance determinants. [...] Key Method The eight models reviewed are the theory of reasoned action, the technology acceptance model, the motivational model, the theory of planned behavior, a model combining the technology acceptance model and the theory of planned behavior, the model of PC utilization, the innovation diffusion theory, and the social cognitive theory.Expand
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