User Acceptance of Information Technology: Toward a Unified View

@article{Venkatesh2003UserAO,
  title={User Acceptance of Information Technology: Toward a Unified View},
  author={V. Venkatesh and Michael G. Morris and Gordon B. Davis and Fred D. Davis},
  journal={Institutions \& Transition Economics: Microeconomic Issues eJournal},
  year={2003}
}
Information technology (IT) acceptance research has yielded many competing models, each with different sets of acceptance determinants. [] Key Method The eight models reviewed are the theory of reasoned action, the technology acceptance model, the motivational model, the theory of planned behavior, a model combining the technology acceptance model and the theory of planned behavior, the model of PC utilization, the innovation diffusion theory, and the social cognitive theory.

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Davis' Technology Acceptance Model (TAM) (1989)

This chapter reviews the literature about the Technology Acceptance Model (TAM), which is an information systems models theory that explain how users come to accept use a technology determined. The

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...

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