Use of photography and video in observational research

  title={Use of photography and video in observational research},
  author={Michael Basil},
  journal={Qualitative Market Research: An International Journal},
  • M. Basil
  • Published 14 June 2011
  • Business
  • Qualitative Market Research: An International Journal
Purpose – This review aims to examine how photography and video have been used in a variety of fields.Design/methodology/approach – The paper examines how these visual methods have and can be used in marketing.Findings – Photography and video have important strengths. They help us overcome the typically fleeting nature of observation. They also allow us to record behavior in its situational context, allow for reflection, informants, coding, and use of the behavior or situation for illustration… 
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