Use of Web 2.0 to Recruit Australian Gay Men to an Online HIV/AIDS Survey

@inproceedings{Waddell2012UseOW,
  title={Use of Web 2.0 to Recruit Australian Gay Men to an Online HIV/AIDS Survey},
  author={Russell Waddell and Patrick Sullivan and Nathanaelle Th{\'e}riault and Peng Bi and Janet Esther Hiller and Mahdi Nor},
  booktitle={Journal of medical Internet research},
  year={2012}
}
BACKGROUND Continuous prevention efforts for human immunodeficiency virus (HIV) and acquired immune deficiency syndrome (AIDS) are recommended among those men who have sex with men (MSM). Creative use of e-technologies coupled with a better understanding of social networks could lead to improved health interventions among this risk population. OBJECTIVE The aims of the study were to (1) compare the impact of various advertising strategies on recruiting MSM participants to an online HIV/AIDS… CONTINUE READING