Use does not wear ragged the fabric of friendship : Thinking of objects as alive makes people less willing to replace them

@inproceedings{Chandler2010UseDN,
  title={Use does not wear ragged the fabric of friendship : Thinking of objects as alive makes people less willing to replace them},
  author={Jesse Chandler and Norbert Schwarz},
  year={2010}
}
Anthropomorphic beliefs about objects lead people to treat them as if they were alive. Two experiments test how anthropomorphic thought affects consumers’ product replacement intentions. Consumers induced to think about their car in anthropomorphic terms (i) were less willing to replace it and (ii) gave less weight to its quality when making replacement decisions. Instead, they (iii) attended to (experimentally induced connotations of) the car’s “warmth”, a feature usually considered relevant… CONTINUE READING

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