Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea

@article{Ha2015UseAG,
  title={Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea},
  author={Young Wook Ha and Jimin Kim and Christian Fernando Libaque Saenz and Younghoon Chang and Myeong-Cheol Park},
  journal={Telematics and Informatics},
  year={2015},
  volume={32},
  pages={425-438}
}
Young Wook Ha, Jimin Kim, Christian Fernando Libaque-Sáenz, Younghoon Chang, Myeong-Cheol Park Mobile instant messengers, which are types of social networking sites (SNSs), have become popular among smartphone users. This trend prompts Internet-based SNSs to join this wave by launching mobile versions of their applications. The business model of both mobile SNSs is based on advertisements where continuous use of the service represents higher profits. Founded on the Theory of Uses and… CONTINUE READING