Use and Impact of Online Travel Reviews

@inproceedings{Gretzel2008UseAI,
  title={Use and Impact of Online Travel Reviews},
  author={U. Gretzel and K. Yoo},
  booktitle={ENTER},
  year={2008}
}
Consumer-generated content (CGC) is growing in importance. [...] Key Result The results show that reviews are used mostly to inform accommodation decisions and are currently not used much for en route travel planning. Gender differences were found for perceived impacts of reviews, with females reaping greater benefits from using reviews, especially in terms of enjoyment and idea generation. Age differences occurred across a variety of perceptions and use behaviours.Expand
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