Usability in product development practice; an exploratory case study comparing four markets.

@article{Kuijk2015UsabilityIP,
  title={Usability in product development practice; an exploratory case study comparing four markets.},
  author={Jasper van Kuijk and Liesbeth van Driel and Daan J. van Eijk},
  journal={Applied ergonomics},
  year={2015},
  volume={47},
  pages={
          308-23
        }
}
This study explored how usability was dealt with in four product development organizations active in different sectors: high-end automotive, professional printers and copiers, office coffee makers and fast moving consumer goods. The primary differentiators of the selected cases were whether they were targeting businesses or consumers and the degree of product complexity. Interviews with 19 product development practitioners were conducted, focussing on three topics: 1) the product development… CONTINUE READING
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