Usability improvement through A/B testing and refactoring

@article{Firmenich2018UsabilityIT,
  title={Usability improvement through A/B testing and refactoring},
  author={Sergio Firmenich and Alejandra Garrido and Juli{\'a}n Grigera and Jos{\'e} Mat{\'i}as Rivero and Gustavo Rossi},
  journal={Software Quality Journal},
  year={2018},
  volume={27},
  pages={203-240}
}
Usability evaluation is an essential task in web application development. There have been several attempts to integrate user-centered design with agile methods, but it is hard to synchronize their practices. User testing is very valuable to learn from feedback of actual use, but it remains expensive to find and solve usability problems. Furthermore, the high cost of usability evaluation forces small/medium-sized companies to trust the first solution applied, without actually testing the success… CONTINUE READING

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