A new potent mix of gaming, mobile devices, and urban environments transforms the public realm and the way we operate within it by embedding digital information in the physical world. According to the website for Simon Games, a project of the Pervasive Media Studio, "Games are the new cinema, they are breaking free from the console and hitting the streets. These games are a new way of exploring ideas, meeting people and having fun. Hugely social, they are a new entertainment form."
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