Unveiling the link between logical fallacies and web persuasion

@inproceedings{Lieto2013UnveilingTL,
  title={Unveiling the link between logical fallacies and web persuasion},
  author={Antonio Lieto and Fabiana Vernero},
  booktitle={WebSci},
  year={2013}
}
In the last decade Human-Computer Interaction (HCI) has started to focus attention on persuasive technologies having the goal of changing users behavior and attitudes according to a predefined direction. In this work, we hypothesize a strong connection between logical fallacies (forms of reasoning which are logically invalid but cognitively effective) and some common persuasion strategies adopted within web technologies. With the aim of empirically evaluating our hypothesis, we carried out a… 

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Traité de l'argumentation

Dalla Retorica alla Captologia: Fallacie e Tecnologie Persuasive