• Political Science, Engineering
  • Published 2007

Unternehmerische Entscheidung im Innovationskontext genossenschaftlicher Organisationen: Eine fallstudienbasierte Analyse [Entrepreneurial decision-making in cooperative organizations - a case study research]

@inproceedings{Brunner2007UnternehmerischeEI,
  title={Unternehmerische Entscheidung im Innovationskontext genossenschaftlicher Organisationen: Eine fallstudienbasierte Analyse [Entrepreneurial decision-making in cooperative organizations - a case study research]},
  author={Daniel L. Brunner and Tim A. Voigt},
  year={2007}
}
In the context of innovation activitties, the process of new product development and their implementation in the internal structure of the organization requires knowledge communication and decision-making on different levels of the cooperative network. The functions of entrepreneurship are not any longer limited to a single firm but are divided up into different parts along the cooperative network. In our paper we address the question how the requiered market knowledge can be perceived and… CONTINUE READING