Untapped Potential: Seeking Library Donors among Alumni of Distance Learning Programs

  title={Untapped Potential: Seeking Library Donors among Alumni of Distance Learning Programs},
  author={Anne Marie Casey and Michael Lorenzen},
  journal={Journal of Library Administration},
  pages={515 - 529}
ABSTRACT In recent years, decreases in higher education budgets have forced academic libraries to rely more heavily on philanthropy in order to operate or expand collections. Alumni are the most obvious potential donors to an academic library. Many alumni recognize the library as part of their higher education experience and are happy to give to the library. For many institutions with distance learning programs, a growing number of alumni have never been to campus or have rarely visited but… Expand
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