Unsupervised Clickstream Clustering for User Behavior Analysis

@inproceedings{Wang2016UnsupervisedCC,
  title={Unsupervised Clickstream Clustering for User Behavior Analysis},
  author={Gang Wang and Xinyi Zhang and Shiliang Tang and Haitao Zheng and Ben Y. Zhao},
  booktitle={CHI},
  year={2016}
}
Online services are increasingly dependent on user participation. Whether it's online social networks or crowdsourcing services, understanding user behavior is important yet challenging. In this paper, we build an unsupervised system to capture dominating user behaviors from clickstream data (traces of users' click events), and visualize the detected behaviors in an intuitive manner. Our system identifies "clusters" of similar users by partitioning a similarity graph (nodes are users; edges are… CONTINUE READING

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