Unlocking the power of big data in new product development

@article{Zhan2018UnlockingTP,
  title={Unlocking the power of big data in new product development},
  author={Yuanzhu Zhan and Kim Hua Tan and Yina Li and Ying Kei Tse},
  journal={Annals OR},
  year={2018},
  volume={270},
  pages={577-595}
}

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