Unlocking Tourism Value through a Tourist Experience Management Paradigm

  • Siphiwe P. Mandina, Tinashe Shamuyashe
  • Published 2017

Abstract

Tourism has become a topical issue amongst academics and practitioners due to its potential to contribute significantly towards an economy’s GDP. The problem underpinning this research is the fact that the major attraction, Victoria Falls, is being marketed in neighboring countries like South Africa, Botswana and Zambia with tour operators providing just… (More)

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Cite this paper

@inproceedings{Mandina2017UnlockingTV, title={Unlocking Tourism Value through a Tourist Experience Management Paradigm}, author={Siphiwe P. Mandina and Tinashe Shamuyashe}, year={2017} }