Unleashing Sustainability Transformations Through Robust Action

  title={Unleashing Sustainability Transformations Through Robust Action},
  author={Dror Etzion and J. R. Gehman and Fabrizio Ferraro and Miron Avidan},
Shifting to dramatically more sustainable systems is an unconventional or wicked problem, encompassing multiple actors, disciplines, and values. Yet to date, sustainability initiatives have been tackled primarily by means of conventional managerial approaches. We contend that these approaches are illsuited for achieving sustainability transformations. We propose an alternative approach founded upon the sociological concept of robust action. In robust action, leaders embrace ambiguity (rather… CONTINUE READING

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