Universal dimensions of social cognition: warmth and competence.

@article{Fiske2007UniversalDO,
  title={Universal dimensions of social cognition: warmth and competence.},
  author={Susan T. Fiske and Amy J. C. Cuddy and Peter Glick},
  journal={Trends in cognitive sciences},
  year={2007},
  volume={11 2},
  pages={77-83}
}
Like all perception, social perception reflects evolutionary pressures. In encounters with conspecifics, social animals must determine, immediately, whether the "other" is friend or foe (i.e. intends good or ill) and, then, whether the "other" has the ability to enact those intentions. New data confirm these two universal dimensions of social cognition: warmth and competence. Promoting survival, these dimensions provide fundamental social structural answers about competition and status. People… CONTINUE READING
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S. T. Fiske
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