'Unity' benefits extend beyond AOA public relations programs.

  • John B Crosby
  • Published 2000 in
    The Journal of the American Osteopathic…


In response to the editorial, “Osteopathic unity must continue,” (JAOA 1999;99:510) by Kenneth E. Ross, DO, I extend kudos to Dr Ross and his colleagues at the Missouri (the “Show Me” state) Association of Osteopathic Physicians and Surgeons. They should be recognized for showing all of us that the benefits of professional unity extend far beyond public relation programs of the American Osteopathic Association (AOA). Just like osteopathic distinctiveness, osteopathic unity comes in many forms. For Missouri, this includes scholarship, convention funding, and loan programs to support its students. For others, unity activities might include community outreach initiatives such as career days or health screenings. And while at the national level we will continue working with BSMG Marketing Firm on our public relations objectives, we will also be working with all affiliates and DOs on our shared goal of increased public awareness. As we proceed with year 2 of the Campaign for Osteopathic Unity, we will also be examining opportunities to build unity in the clinical setting. It is our hope that increased use of osteopathic manipulative treatment in patient treatment and diagnosis will bring physicians, hospitals, and directors of medical education closer together.

Cite this paper

@article{Crosby2000UnityBE, title={'Unity' benefits extend beyond AOA public relations programs.}, author={John B Crosby}, journal={The Journal of the American Osteopathic Association}, year={2000}, volume={100 1}, pages={9} }