Understanding why GPs see pharmaceutical representatives: a qualitative interview study.

@article{Prosser2003UnderstandingWG,
  title={Understanding why GPs see pharmaceutical representatives: a qualitative interview study.},
  author={Helen Prosser and Tom J Walley},
  journal={The British journal of general practice : the journal of the Royal College of General Practitioners},
  year={2003},
  volume={53 489},
  pages={305-11}
}
BACKGROUND Doctors are aware of the commercial bias in pharmaceutical representative information; nevertheless, such information is known to change doctors' prescribing, and augment irrational prescribing and prescribing costs. AIM To explore GPs, reasons for receiving visits from pharmaceutical representatives. DESIGN OF STUDY Qualitative study with semi-structured interviews. SETTING One hundred and seven general practitioners (GPs) in practices from two health authorities in the North… CONTINUE READING

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