Understanding user behavior with new mobile applications

  title={Understanding user behavior with new mobile applications},
  author={Raquel Benbunan-Fich and Alberto Benbunan},
  journal={J. Strategic Inf. Sys.},
This paper presents the results of an exploratory study designed to evaluate Microediciones , a new mobile content-based application that delivers daily summaries of newspapers into cell phones. The research question underlying this study sought to understand how users, accustomed to using their handsets as talking devices, download applications and navigate through data. This question is explored from the theoretical perspective of automaticity with data collected via protocol analysis of a… CONTINUE READING
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