Understanding user behavior of virtual personal assistant devices

  title={Understanding user behavior of virtual personal assistant devices},
  author={Heetae Yang and H. Lee},
  journal={Information Systems and e-Business Management},
  • Heetae Yang, H. Lee
  • Published 2019
  • Psychology, Computer Science
  • Information Systems and e-Business Management
  • With the development of artificial intelligence technology, the market for virtual personal assistant (VPA) devices is emerging as a new battleground for global information technology companies. This study develops a comprehensive research model, based on perceived value theory, to explain potential customers’ intentions to adopt and use VPA devices. It investigates the relationship between perceived usefulness, perceived enjoyment, and product-related characteristics (i.e., portability… CONTINUE READING
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