Understanding the sources of normative influence on behavior: the example of tobacco.

@article{Mead2014UnderstandingTS,
  title={Understanding the sources of normative influence on behavior: the example of tobacco.},
  author={Erin L. Mead and Rajiv N. Rimal and Roberta Ferrence and Joanna E Cohen},
  journal={Social science & medicine},
  year={2014},
  volume={115},
  pages={139-43}
}
Despite extensive research on social norms, the sources of norm formation are not well understood. Social exposure to a behavior (defined as the composite of ways through which people see that behavior in their social, physical, and symbolic environments) can serve as a source of normative influence. Using tobacco as a case study, we propose that research should move beyond categories of individuals as sources of norms and focus on a broader range of sources of normative influences. An… CONTINUE READING
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