Understanding the role of scientific evidence in consumer evaluation of natural health products for osteoarthritis an application of the means end chain approach

@inproceedings{Tsui2012UnderstandingTR,
  title={Understanding the role of scientific evidence in consumer evaluation of natural health products for osteoarthritis an application of the means end chain approach},
  author={Teresa Tsui and Heather Shirley Boon and Andreas Boecker and Natasha Kachan and Murray D. Krahn},
  booktitle={BMC complementary and alternative medicine},
  year={2012}
}
BACKGROUND Over 30% of individuals use natural health products (NHPs) for osteoarthritis-related pain. The Deficit Model for the Public Understanding of Science suggests that if individuals are given more information (especially about scientific evidence) they will make better health-related decisions. In contrast, the Contextual Model argues that scientific evidence is one of many factors that explain how consumers make health-related decisions. The primary objective was to investigate how the… CONTINUE READING
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