Understanding the predictive power of social media

@article{Kalampokis2013UnderstandingTP,
  title={Understanding the predictive power of social media},
  author={Evangelos Kalampokis and Efthimios Tambouris and Konstantinos A. Tarabanis},
  journal={Internet Research},
  year={2013},
  volume={23},
  pages={544-559}
}
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