Understanding the impact of video quality on user engagement

  title={Understanding the impact of video quality on user engagement},
  author={Florin Dobrian and Asad Awan and Dilip Antony Joseph and Aditya Ganjam and Jibin Zhan and Vyas Sekar and Ion Stoica and Hui Zhang},
  journal={Commun. ACM},
As the distribution of the video over the Internet becomes main- stream and its consumption moves from the computer to the TV screen, user expectation for high quality is constantly increasing. In this context, it is crucial for content providers to understand if and how video quality affects user engagement and how to best invest their resources to optimize video quality. This paper is a first step towards addressing these questions. We use a unique dataset that spans different content types… 

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