Understanding the appeal of user-generated media: a uses and gratification perspective

@article{Shao2009UnderstandingTA,
  title={Understanding the appeal of user-generated media: a uses and gratification perspective},
  author={G. Shao},
  journal={Internet Res.},
  year={2009},
  volume={19},
  pages={7-25}
}
  • G. Shao
  • Published 2009
  • Sociology, Computer Science
  • Internet Res.
Purpose – User‐generated media (UGM) like YouTube, MySpace, and Wikipedia have become tremendously popular over the last few years. [...] Key ResultFindings – This paper argues that individuals take with UGM in different ways for different purposes: they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their...Expand
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