Understanding the Role of Individual Innovativeness in the Acceptance of IT-Based Innovations: Comparative Analyses of Models and Measures

@article{Yi2006UnderstandingTR,
  title={Understanding the Role of Individual Innovativeness in the Acceptance of IT-Based Innovations: Comparative Analyses of Models and Measures},
  author={Mun Y. Yi and Kirk D. Fiedler and Jae S. Park},
  journal={Decision Sciences},
  year={2006},
  volume={37},
  pages={393-426}
}
As new technological innovations are rapidly introduced and changed, identifying an individual characteristic that has a persistent effect on the acceptance decisions across multiple technologies is of substantial value for the successful implementation of information systems. Augmenting prior work on individual innovativeness within the context of information technology, we developed a new measure of adopter category innovativeness (ACI) and compared its effectiveness with the existing measure… CONTINUE READING