Understanding the Intention of Information Contribution to Online Feedback Systems from Social Exchange and Motivation Crowding Perspectives


The online feedback system (OFS) has been touted to be an effective artifact for electronic word-of-mouth (EWOM). Accumulating sufficient detailed consumption information in the OFS is essential to the success of OFS. Yet, past research has focused on the effects of OFS on building trust and promoting sales and little knowledge about information provision… (More)
DOI: 10.1109/HICSS.2007.585


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