Understanding the Better Than Average Effect

  title={Understanding the Better Than Average Effect},
  author={Jonathon D. Brown},
  journal={Personality and Social Psychology Bulletin},
  pages={209 - 219}
  • Jonathon D. Brown
  • Published 2012
  • Psychology, Medicine
  • Personality and Social Psychology Bulletin
People evaluate themselves more positively than they evaluate most other people. Although this better than average (BTA) effect was originally thought to represent a motivated bias, several cognitively oriented theorists have questioned whether this is the case. In support of a motivational model, the author reports five studies showing that the BTA effect is stronger for important attributes than unimportant ones (all five studies) and that once attribute importance is taken into account, the… Expand

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