Understanding tailoring in communicating about health.

@article{Hawkins2008UnderstandingTI,
  title={Understanding tailoring in communicating about health.},
  author={R. Hawkins and M. Kreuter and K. Resnicow and M. Fishbein and A. Dijkstra},
  journal={Health education research},
  year={2008},
  volume={23 3},
  pages={
          454-66
        }
}
'Tailoring' refers to any of a number of methods for creating communications individualized for their receivers, with the expectation that this individualization will lead to larger intended effects of these communications. Results so far have been generally positive but not consistently so, and this paper seeks to explicate tailoring to help focus future research. Tailoring involves either or both of two classes of goals (enhancing cognitive preconditions for message processing and enhancing… Expand
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