Understanding role models for change: a multilevel analysis of success factors of grassroots initiatives for sustainable consumption

@article{Grabs2016UnderstandingRM,
  title={Understanding role models for change: a multilevel analysis of success factors of grassroots initiatives for sustainable consumption},
  author={Janina Grabs and N. Langen and G. Maschkowski and Niko Sch{\"a}pke},
  journal={Journal of Cleaner Production},
  year={2016},
  volume={134},
  pages={98-111}
}
  • Janina Grabs, N. Langen, +1 author Niko Schäpke
  • Published 2016
  • Political Science
  • Journal of Cleaner Production
    • Abstract In order to achieve sustainable societies, we need models of behavior that go beyond individuals equating wellbeing and material consumption levels. Lowering individual footprints might be more acceptable once we include social relations, adopting responsibilities for other human and non-human life as well as civic engagement as complementary sources of wellbeing. Grassroots initiatives that stimulate collective action and social learning contribute to these diverse sources of… CONTINUE READING
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