Understanding repeat playing behavior in casual games using a Bayesian data augmentation approach

@article{Hui2017UnderstandingRP,
  title={Understanding repeat playing behavior in casual games using a Bayesian data augmentation approach},
  author={Sam K. Hui},
  journal={Quantitative Marketing and Economics},
  year={2017},
  volume={15},
  pages={29-55}
}
  • Sam K. Hui
  • Published 2017
  • Economics
  • Quantitative Marketing and Economics
With an estimated market size of nearly $18 billion in 2016, casual games (games played over social networks or mobile devices) have become increasingly popular. Because most casual games are free to install, understanding repeat playing behavior is important for game developers as it directly drives advertising revenue. Game developers are keenly interested in benchmarking their game versus the market average, and understanding how genre and various game mechanics drive repeat playing behavior… Expand

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