Understanding rating behavior based on moral foundations: The case of Yelp reviews

Abstract

Moral inclinations expressed in user-generated content such as online reviews can provide useful insight to understand and predict people's rating behavior. In this work, we extracted a corpus of over 7,000 online reviews on Yelp that express moral concerns, and associated them to five moral factors defined in Moral Foundations Theory using the Doc2Vec… (More)
DOI: 10.1109/BigData.2017.8258402

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