Understanding public transit use behavior: integration of the theory of planned behavior and the customer satisfaction theory

@article{Fu2017UnderstandingPT,
  title={Understanding public transit use behavior: integration of the theory of planned behavior and the customer satisfaction theory},
  author={Xuemei Fu and Zhicai Juan},
  journal={Transportation},
  year={2017},
  volume={44},
  pages={1021-1042}
}
Understanding the motivations underlying transport mode choice is of paramount importance for interventions directed towards travel behavior change. This study presents a model of a comprehensive psychological process on individual’s public transit use decision-making, which is accomplished by the integration of the theory of planned behavior and the customer satisfaction theory. The empirical examination supports the validity of this integrated framework to model public transit use behavior… CONTINUE READING

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