Understanding intention to continuously share information on weblogs

  title={Understanding intention to continuously share information on weblogs},
  author={Hsi-Peng Lu and Kuo-Lun Hsiao},
  journal={Internet Research},
Purpose – Weblogs, or blogs, have been a significant new development in recent years. Many businesses have begun using blogs to stimulate discussions, garner ideas, and provide further visibility. Thus, blog usage as well as individual motives behind continued usage is an important area of research. This research aims to examine behavioral motivations underlying individual intention to keep using blogs. Design/methodology/approach – Based on social cognitive theory and related technology… CONTINUE READING