Understanding implicit and explicit attitude change: a systems of reasoning analysis.

@article{Rydell2006UnderstandingIA,
  title={Understanding implicit and explicit attitude change: a systems of reasoning analysis.},
  author={Robert J. Rydell and Allen R. McConnell},
  journal={Journal of personality and social psychology},
  year={2006},
  volume={91 6},
  pages={
          995-1008
        }
}
There is considerable controversy about how to conceptualize implicit and explicit attitudes, reflecting substantial speculation about the mechanisms involved in implicit and explicit attitude formation and change. To investigate this issue, the current work examines the processes by which new attitudes are formed and changed and how these attitudes predict behavior. Five experiments support a systems of reasoning approach to implicit and explicit attitude change. Specifically, explicit… 

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