Understanding health literacy for strategic health marketing: eHealth literacy, health disparities, and the digital divide.

@article{Bodie2008UnderstandingHL,
  title={Understanding health literacy for strategic health marketing: eHealth literacy, health disparities, and the digital divide.},
  author={Graham D. Bodie and Mohan Jyoti Dutta},
  journal={Health marketing quarterly},
  year={2008},
  volume={25 1-2},
  pages={175-203}
}
Even despite policy efforts aimed at reducing health-related disparities, evidence mounts that population-level gaps in literacy and healthcare quality are increasing. This widening of disparities in American culture is likely to worsen over the coming years due, in part, to our increasing reliance on Internet-based technologies to disseminate health information and services. The purpose of the current article is to incorporate health literacy into an Integrative Model of eHealth Use. We argue… CONTINUE READING
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