Understanding environmentally significant behavior among whitewater rafting and trekking guides in the Garhwal Himalaya, India

@article{Serenari2012UnderstandingES,
  title={Understanding environmentally significant behavior among whitewater rafting and trekking guides in the Garhwal Himalaya, India},
  author={Christopher Serenari and Yu-Fai Leung and Aram Attarian and Christopher T. Franck},
  journal={Journal of Sustainable Tourism},
  year={2012},
  volume={20},
  pages={757 - 772}
}
Garhwal, Uttarakhand, India, is planning for large-scale sustainable mountain tourism. However, current tourism practices have resulted in waste accumulation and vegetation loss. This paper explores the possibility of increasing the role of whitewater rafting and adventure tour guides to reduce tourists’ environmental impacts. Earlier studies on guides acquiescent with this role have found it to be effective in altering client behavior and minimizing environmentally destructive behavior… 

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