Understanding cyclic trends in social choices

@inproceedings{Sarma2012UnderstandingCT,
  title={Understanding cyclic trends in social choices},
  author={Anish Das Sarma and Sreenivas Gollapudi and Rina Panigrahy and Li Zhang},
  booktitle={WSDM},
  year={2012}
}
Motivated by trends in popularity of products, we present a formal model for studying trends in our choice of products in terms of three parameters: (1) their innate utility; (2) individual boredom associated with repeated usage of an item; and (3) social influences associated with the preferences from other people. Different from previous work, in this paper we introduce boredom to explain the cyclic pattern in individual and social choices. We formally model boredom and show that a rational… CONTINUE READING
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