Understanding auction fever: a framework for emotional bidding

@article{Adam2011UnderstandingAF,
  title={Understanding auction fever: a framework for emotional bidding},
  author={Marc Thomas Philipp Adam and Jan Kr{\"a}mer and Caroline J{\"a}hnig and Stefan Seifert and Christof Weinhardt},
  journal={Electronic Markets},
  year={2011},
  volume={21},
  pages={197-207}
}
Auction fever is a multifaceted phenomenon that is frequently observed in both traditional and Internet auctions. In order to gain a better understanding of its causes, we develop a conceptual framework to analyze emotions in auctions, which is based on an exhaustive literature review. The framework integrates rational calculus with emotional aspects and suggests that emotional processing is triggered at three different stages of an auction: First, the economic environment can affect a bidder’s… 

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