Understanding auction fever: a framework for emotional bidding

  title={Understanding auction fever: a framework for emotional bidding},
  author={M. Adam and J. Kr{\"a}mer and Caroline J{\"a}hnig and Stefan Seifert and C. Weinhardt},
  journal={Electronic Markets},
  • M. Adam, J. Krämer, +2 authors C. Weinhardt
  • Published 2011
  • Computer Science, Economics
  • Electronic Markets
  • Auction fever is a multifaceted phenomenon that is frequently observed in both traditional and Internet auctions. In order to gain a better understanding of its causes, we develop a conceptual framework to analyze emotions in auctions, which is based on an exhaustive literature review. The framework integrates rational calculus with emotional aspects and suggests that emotional processing is triggered at three different stages of an auction: First, the economic environment can affect a bidder’s… CONTINUE READING

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