Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity.

@article{Greenwald2009UnderstandingAU,
  title={Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity.},
  author={Anthony G Greenwald and T. Andrew Poehlman and Eric Luis Uhlmann and Mahzarin R. Banaji},
  journal={Journal of personality and social psychology},
  year={2009},
  volume={97 1},
  pages={17-41}
}
This review of 122 research reports (184 independent samples, 14,900 subjects) found average r = .274 for prediction of behavioral, judgment, and physiological measures by Implicit Association Test (IAT) measures. Parallel explicit (i.e., self-report) measures, available in 156 of these samples (13,068 subjects), also predicted effectively (average r = .361), but with much greater variability of effect size. Predictive validity of self-report was impaired for socially sensitive topics, for… CONTINUE READING
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