Understanding and predicting individual retweeting behavior: Receiver perspectives

  title={Understanding and predicting individual retweeting behavior: Receiver perspectives},
  author={Juan Shi and Kin Keung Lai and Ping Hu and Gang Chen},
  journal={Appl. Soft Comput.},
Abstract Individual retweeting behavior plays a fundamental role in information propagation on social media. While researchers have demonstrated the benefits of individual retweeting behavior to online retailers, a largely uninvestigated issue is the mechanism of individual retweeting behavior. Drawing on the social communication theory, we develop an integrated conceptual framework to investigate this issue. An analysis of a panel dataset, which consists of 440 valid users from Twitter.com… CONTINUE READING