Corpus ID: 28196305

Understanding and predicting human behaviour

@inproceedings{Holdershaw2008UnderstandingAP,
  title={Understanding and predicting human behaviour},
  author={Judith L. Holdershaw and Philip Gendall},
  year={2008}
}
Understanding and predicting human behaviour has been of particular interest to researchers for many years. Moreover, the assumption that knowledge of attitudes will help in the task of predicting human behaviour has formed the basis for much consumer and social research. Attitudes are assumed to play an important role in human behaviour theory as the crucial link between what people think and what they do. Ajzen and Fishbein's (1980) attitude-based questionnaire framework has been widely used… Expand
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Submitted to the Deprtment of English in Partial Fulfillment of the Requirements for The Master ’ s Degree in Literature and Civilisation
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