Understanding and overcoming resistance to ethnographic design research

Abstract

Have you ever had to convince someone about why an ethnographic approach is the right one to get information about users to drive design on a particular project? If so, you'll find the following article, by David Gilmore of IDEO, to be particularly helpful. David brings a lot of experience to this question: He has been involved in user-centered design for… (More)
DOI: 10.1145/506671.506686

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