Understanding and Measuring Tourist Destination Images

  title={Understanding and Measuring Tourist Destination Images},
  author={Olivia H. Jenkins},
A destination image is `the expression of all objective knowledge, impressions, prejudice, imaginations, and emotional thoughts an individual or group might have of a particular place' (Lawson and Baud Bovy, 1977). Destination images in ̄uence a tourist's travel decision-making, cognition and behaviour at a destination as well as satisfaction levels and recollection of the experience. This paper looks at the concept of tourist destination images and how destination image research has been… CONTINUE READING
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