Understanding Within-Content Engagement through Pattern Analysis of Mouse Gestures

@inproceedings{Arapakis2014UnderstandingWE,
  title={Understanding Within-Content Engagement through Pattern Analysis of Mouse Gestures},
  author={Ioannis Arapakis and Mounia Lalmas and George Valkanas},
  booktitle={CIKM},
  year={2014}
}
The availability of large volumes of interaction data and scalable data mining techniques have made possible to study the online behaviour for millions of Web users. Part of the efforts have focused on understanding how users interact and engage with web content. However, the measurement of within-content engagement remains a difficult and unsolved task. This is because of the lack of standardised, well-validated methods for measuring engagement, especially in an online context. To address this… CONTINUE READING
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