Understanding Web Information Search Behavior: An Exploratory Model

@article{Hodkinson2003UnderstandingWI,
  title={Understanding Web Information Search Behavior: An Exploratory Model},
  author={Chris Hodkinson and Geoffrey Kiel},
  journal={JOEUC},
  year={2003},
  volume={15},
  pages={27-48}
}
This chapter develops a model of consumer Web search behavior. The model is derived from consumer external information search behavior models and also those relating to search behavior in physical and hypertext environments. Personal demographic and behavioral variables, which have been found to affect search behavior in conventional consumer information environments, are also discussed. Some of the unique features of the Web search environment are identified and the navigational skills… CONTINUE READING

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